A NEW Framework: SWOT v2.0™

Introducing SWOT v2.0™ - a powerful new umbrella framework for developing growth and turnaround plans. Ever use a traditional strategy framework and wonder how to fit it in to your master plan? SWOT 2.0 helps bring all of the puzzle pieces together.

Every manager, no matter their position within an organization, faces situations where they need to synthesize data and build a roadmap to achieve specific goals; they need usable tools. SWOT v2.0™ is the democratization of strategy creation. The framework has proven useful across multiple industries and has been used to set growth and turnaround strategies at company, group, business unit, team, and client levels.

A “master framework” should not be complex, nor should it require handholding to get through. A new way to define this refinement of the SWOT framework, identified as SWOT v2.0™, is the following:

• Holistic in its structure

• Easy to remember because of its name

• Appropriately simple and logical, which makes it easy to explain and teach to others

• Focused on steps managers need to take as a part of the plan-building process

This reinvention of the old classic becomes the umbrella framework that guides managers and leaders as they construct their strategic plans. Managers who have used SWOT v2.0™ have been able to build more thoughtful, comprehensive, and actionable business plans.

Check out the Strategy & SWOT v2.0™ presentation and the SWOT 2.0™ e-book below for more information! We think the presentation will be most helpful in sharing the ideas of SWOT v2.0™ with your teams, thus we put it first on this webpage.